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Braxton Kellog of Sesame Communications and Derek get social on Instagram at the Social Media Club event.

When you hear talks about social media in business, you hear words like “community,” “engagement,” “platform,” “analytics,” “Facebook.”

The word that often gets lost in that shuffle is “consumer.” For brands, you, the consumer, are at the heart of what businesses do and who they do it for.

Chuck Hemann, director of analytics for WCG, pointed that out this week to the Social Media Club.

On the other end of the spectrum, manufacturers can use social media data to understand what consumers want from them. Hemann says that no more than 50 individual consumers drive the online conversation about a brand or product. Intense!

Want to be one of those 50 people for ConsumerBell? Consider joining the #SafetyTeam. Email us at for ways you can get involved in product and family safety.

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